There have never been so many opportunities to buy artworks. There have never been so many people asking for a general, clear-cut, modern-day meaning of contemporary art.
However its future seems assured and long with the improvement of technologies over the years, artists are more able to explore outside of the boundaries that were never able to be explored by artists in the past.
The great challenge of artists today is how to face the transformation of the contemporary art because of the digital revolution and its excess of images and possibilities.
Changeable forms, constant reflections
Global communication and digital tools are radically changing the contemporary creator. The enormous acceleration in the change has had a brutal impact on the gaze of the artist who decides how to create, with which techniques and materials will best represent the intangible of the reality he lives.
The form presented to us by current art is in a continuous metamorphosis and the formats in which artistic creation is presented multiply and become richer, deeper but perhaps more diffuse.
In the XX century, photography and video art coexisted with sculpture and painting, in museums. Their coexistence was neither easy nor paralyzing for the artist that reached unexpected aesthetic possibilities. And in the two decades of the XXI century we have seen how techniques such as 3D printing, video mapping or interactive installations make their way through.
Art continues to have a function as old as the world itself: explaining our reality, asking questions about our surroundings, especially at a time when we are overwhelmed by the amount of visual stimuli we receive each day. Current artists have a research capacity that probably has not existed at any other time. The key is the same as always, it is not the advanced materials and technologies but the relationship of the artist with the work, the impact of art on society it has on man.
And as always, it is possible to identify an artwork once one traces the concept’s history and explores its underlying themes.
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Definition of contemporary art
Difficult challenge it is to define contemporary art when its possibilities soar in multiple directions
The term contemporary art refers to -visual art namely, painting, sculpture, photography, but also to installations, performance, video art, video mapping, impresión 3D…—produced today.
We have chosen a simple and broad definition, ignoring the different individual interpretation of “today” because we do not believe it is important to restrict the scope of contemporary art or determining the exact starting point of the genre that both are still debated.
We are an European gallery but we do not think it is not possible to speak about European Art, Asian Art or Global Art either. It is a way to simplify the study of History of Art when time has passed.
Contemporary Art of today should not be understood without the keys of European art evolution throughout history, countless creatives have found inspiration in ancient Greek sculptures, renaissance art, impressionist paintings… but art is a creation of men, not groups, societies or countries. And we say this knowing that the use of new digital tools requires artists to work in teams with expert professionals such as, it is not new in the art world, in the past they did it with artisans.
Our title deliberately avoids some debate many people are interested and we invite the reader to participate and send us their thinking:
- Is it necessary to restore some foundations of art as some kind of beauty?
- Contemporary art must rely only on the intention of the artist?
- Is beauty in the artwork perceived objectively?
- If an artwork of art consists of aesthetic forms and ethical regimes; can everyone rationally judge the aesthetic quality of the work and apprehend.